Monsurat
A Calgary-based technology company has signed a deal with Adidas to produce sneakers using captured carbon emissions.
“The partnership is a major win for Oco, the consumer-facing offshoot of Carbon Upcycling Technologies, a company that specializes in carbon capture and utilization solutions for heavy industry sectors”, reports the Canadian Press.
According to the reports, Carbon Upcycling uses patented technology installed at Emmax’s Shepard Energy Centre east of Calgary to capture carbon dioxide emissions produced by Alberta’s largest natural gas-fired power generating facility and repossess them in industrial byproducts for use in concrete production.
The company will reportedly provide carbon that will be used in the production of 400,000 pairs of Terrex running shoes. Madison Savilow, Oco co-founder told the press that the carbon-embedded material used to make the ink for Adidas can also be used in plastics, pharmaceuticals, batteries and a load of other things.
“Our goal is to eventually see every material that’s used in the consumer goods sector be made from a circular or regenerative process”, Savilow told the Canadian press. “We are starting with inks, but a lot of the work that we’re doing is in polymers or plastics”, she said.
The shoe that will be produced by Adidas with the Captured Carbon Emissions are expected to be released in the fall, with a retail price of between $80 to $350 a pair, depending on the model.
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